'Life' Insurance

Life Cover - Sun Life Direct The term ‘life insurance’ is an odd one. I call it ‘death insurance’ as it is more accurate. It doesn’t sound so commercially exciting, though. It’s a meaningless term anyway. A classic misuse of English calculated to convey a wrong meaning. So called ‘spin’ in modern parlance. It suggests we can avoid death and get life by paying for it. How can we insure against death or in favour of life? See my website and Critical Illness on the Non-fiction link for more about this.